comma studio
Plenty of communities are worth sponsoring and never get asked — not because the audience is weak, but because sponsorship gets bought in a particular language: audience, deliverables, proof. I've spent years selling partnerships into brand marketing teams, and I know what makes them say yes. comma studio is me doing that work for community organisers instead of for brands.
Working with a handful of communities at a time.
Not follower count. A sponsor is buying a specific audience in a specific room — who turns up, how often, what they do for a living, what they'll remember a week later. The first job is writing that down honestly.
Tiers, deliverables and a price, in a format a marketing manager can forward to their director without rewriting it. Most community decks die because they need translating first.
Not a mass mailout. A short list where your audience is genuinely the one they're trying to reach this year, and a warm route in wherever I have one.
Scope, fee, what you're committing to, what happens if a number misses. Written down before anyone shakes hands.
The wrap-up is where next year's budget is won or lost. Attendance, who was in the room, what the brand got — in the form their internal reporting needs.
If you'd rather run it yourself, we do it once together and you keep the deck, the pricing and the target list. That's the consulting version.
Client names stay with the client, so here is the shape of it instead: sponsorship and brand-partnership work sold into these categories, across Asia–Europe.
What you run, how often, and who shows up. Two paragraphs is enough for both of us to know whether this is worth the time.
A written proposition — audience, tiers, deliverables, fee. You approve it before it leaves my hands.
A short target list, then the actual conversations. You hear back either way, with the reason.
You run the event you'd have run anyway. I handle the brand's side of it, and the report at the end.
Two shapes, agreed in writing before anything starts. Either a share of the sponsorship I bring in — nothing lands, nothing owed — or a flat fee if you want the strategy and the target list to run yourself. Not both, and no retainer for work that hasn't started.
No. If your community lives on WhatsApp and Instagram, we can still work together. But it's worth knowing what loses deals: a brand asks how many people actually turned up, who they were, and what they did next — and “about eighty, I think” is not an answer anyone can put in a report. Running on comma gives you a real attendee list, check-in numbers and a source breakdown you can put straight into a deck. That's the whole reason I point communities at it.
No. Specific beats large. A brand will pay more to be in front of forty people it can describe precisely than four thousand it can't.
Being in a room people remember, and proof they can report internally — attendance, who was there, content that outlives the night, sometimes first access to your members. A logo on a poster is the least valuable thing you can sell them.
Brand budgets move in cycles, not on demand. Assume six to twelve weeks from first conversation to signed, and longer if you're aiming at a budget that isn't open yet.
No. You keep the programming, the voice and the members. I handle the brand side and step back. The sponsor ends up knowing you, not me.
Yes. A working session, a pricing model and a target list, and you take it from there.
I'll say so, and usually why. A pitch I don't believe in costs me the brand relationship that makes the next one work.
What you run, how often, and who turns up. Rough numbers are fine — nothing needs to be polished before you write.
comma studio is run by LAB11 LIMITED, an event and sponsorship agency.